Sacco Rebranding

Dear Valued Members, 

We are pleased to announce that Safaricom Sacco will be undergoing an exciting transformation. After months of careful thought and preparation we are now ready to undertake a rebranding journey where our Name, Logo and Brand Identity will change. 

Since our establishment in 2001, we have grown from a 200-membership drawn from Safaricom PLC to 18,000 members spread across the globe with an ambition of reaching 70,000 members by the end of year 2028. The total assets from inception have grown to Ksh.11.5 billion, member deposits, loans and advances stood at Ksh. 8.3 billion and Ksh.8.1 billion respectively by end of the financial year 2023. 

In 2011, the Sacco was licensed to operate Front Office Services Activity (FOSA)by the Sacco Society Regulatory Authority (SASRA) under the Sacco Societies Act, 2008, after which the common bond was opened to include other technology related companies, Chamas / Groups, corporate and individual members. As at the end of December 2023, Safaricom PLC employees constituted 32% of the membership while 68% comprise of members from various organizations forming our common bonds and individual members. 

The Rebranding does not change who we are or what we do. We purpose to maintain our commitment as a Sacco to provide secure, affordable, innovative, and accessible financial products and services. We believe the change will help us better connect with our members, partners, stakeholders, and employees, and strengthen our position in the market through implementation of our new strategic plan (2024 – 2028) which entails: 

  • Growing the brand by capturing a larger audience in the market.
  • Growing the membership to 70,000 members by 2028.
  • Increasing our member satisfaction index to 95%.
  • Increasing our Assets to Kshs.20 billion.

Thank you for your continued support as we embark on this exciting journey! We look forward to sharing more updates with you soon. 

Yours Sincerely, 

Paul Msava 
Chairman, Board of Directors 

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